TO GAMING AND BEYOND
This theme captures the essence of the GPU as a tool that transcends traditional boundaries, empowering users to redefine their experiences beyond gaming and creation. It contrasts the black horizon, symbolizing the rebellious and powerful side of gaming and creativity, with the white horizon, representing a brighter, lifestyle-oriented approach.
Visually, the campaign aims to shatter conventional perceptions of GPU capabilities, showcasing its ability to power experiences that span genres, mediums, and realities. This duality highlights that with this GPU, there are no limits to what users can achieve.
Client | Zotac
Agency | Orchid Creation
Account Manager | Carlino
Senior Digital Producer | Alec
Concept & Art Direction | Chaie
Animation & Visual Effect | Chaie . Roman . Shakh
Modeling, Texture & Lighting | Chaie . Roman . Shakh
Compositing | Chaie . Roman
Audio | Mun Studio
We create a contrasting yet unified black - and - white visual execution by using monochromatic textures, minimalist form and materials. Black glass with sharp reflections and refraction, white metal with soft light diffusion, brushed metal surfaces, and polished concrete form the foundation of this immersive world. In this environment, light and shadow interact in harmony, emphasizing the seamless blend of power and elegance. These abstract visuals highlight the GPU as a sleek, essential part of both high-performance gaming and creative exploration—unbound by convention, designed for every user who dreams of going beyond.
