In this HBO Asia "Stay Home, Stay Safe" Public Service Announcement spot, we utilize the small dots from the iconic HBO logo to symbolize people in a minimalist and subtle manner. Initially, these dots move chaotically, representing a crowded environment. As the sequence unfold, these dots organize into distinct lines, illustrating the practice of social distancing. Eventually, they converge to form the complete letter 'O' from HBO, emphasizing the message to go home and stay safe.
The takeaway is simple yet impactful:
Stay home, stay safe. HBO - Home Box Office.
Producer | Clarence Tan
Audio | Wilfred
Concept | Chaie
Storyboard.Styleframes.Art Direction.Animation | Chaie
2021 Promax Global Excellence - Art Direction & Design - Best Animation - Bronze
2021 PromaxBDA Asia BEST USE OF DESIGN IN VIDEO - Gold
2021 PromaxBDA Asia BEST REACTIVE WORK - Gold
