In this Lunar New Year spot, we showcase a vibrant fusion of tradition and modernity. The spot begins with a scene bustling with preparations for Lunar New Year. Lanterns sway gently, ribbons dance in the air, and golden decorations gleam with elegance. These elements collide dynamically, culminating in a vibrant display of blossoming flowers and joyful particles symbolizing abundance and renewal.
The visual narrative embodies the spirit of joy, prosperity, and renewal, highlighting the richness of cultural heritage in a contemporary context.
Client | Warner Bros. Discovery Asia Pacific
Producer | Creatives Services Warner Bros. Discovery Asia Pacific
Audio | SuiteSound
Concept.Styleframes.Storyboard.Art Direction.3D.Compositing.Animation | Chaie
Producer | Creatives Services Warner Bros. Discovery Asia Pacific
Audio | SuiteSound
Concept.Styleframes.Storyboard.Art Direction.3D.Compositing.Animation | Chaie
2023 Promaxbda Asia Best Ident Design - Silver
